I break down complex user experience problems to create integrity focussed solutions that connect billions of people.
Current roles and (side) projects
After time in Rotterdam and New York, my latest adventure has landed me in London, where I'm focussing on the following challenges.
Messenger Privacy
2020
Leading multiple product streams to transform Messenger and Instagram Direct into more safe and private messaging experiences.
WorkHard-App
2022Â
Delivering a human fitness tracking experience — helping you to document every step throughout your fitness journey. Download Now
Story Thyme
2020 — 2021
Rethinking the way people consume news articles by creating a simple and snack-able reader experience.
Project highlights
Over the last decade I've worked on a number of interesting projects. Below is a small selection of those that have made significant impact on me as a designer. You can contact me for more detailed projects and case studies.
Verification Platform
FACEBOOK · 2020
I drove a product vision that empowered people to verify their authentic identity across our family-of-apps — allowing them unrestricted product access and increased account security.
The Authenticity Platform is a company-wide product effort to drive greater accountability — allowing people to be more confident that they know who’s behind the content they’re seeing.
BiP is a messaging platform that connects people and brands. Our renewed BiP messaging experience helped transform their product to cater for a growth to 20 million users by 2018.
The Nike Team Challenge was a product vision that changed the way Nike approached user activation — focussing on the quantified self to improve team sport performance.
Over the last decade I've worked for several companies that helped me build, reflect and grow my experiences — while giving me the opportunity to work on some amazingly challenging projects (that may or may not have honoured me with some awards)
Facebook
2017 — 2020
Throughout my time on the Central Integrity team, I led projects that focussed improving account security, and increasing user accountability, while simultaneously kickstarting the authenticity product space.
R/GA
2014 — 2017
At R/GA I worked on crafting interactive experiences and concepts for high-profile clients such as Turkcell, Nike and Samsung — while also helping aspiring startups with their first product experiences.
YipYip
2012 — 2014
At YipYip I helped startups, cultural institutions and early stage companies reimagine their digital presence — focussing on simple, scalable and user friendly product experiences.
Client experience
I’ve also had the pleasure to work with a wide variety of clients ranging from (small) startups to fortune 500 companies, such as:
I’ve also had the pleasure to work with clients ranging from (small) startups to fortune 500 companies, such as:
ANDÂ MANYÂ MORE
Fancy a chat?
I'd love to connect — let's have a cup of coffee, whether it’s for your exciting new project, an upcoming talk or just for fun. Feel free to send me an email or reach out
